The New Competitive Dynamics in Metals
This article examines the key trends reshaping iron ore pellets and steel raw materials, including resilient procurement, AI-driven decision-making, green steel adoption, and the evolving competitive landscape.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
I am an Engineer with a Master's in Business Administration and have over 27 years of experience working at Senior levels with leading conglomerates such as Hindalco Industries, JSL, JSW, and Stemcor. I am also a Certified Independent Director accredited by the Ministry of Corporate Affairs, Government of India, and currently serve as a Director for a few start-ups. I am currently assuming the position of Vice Chairman of the Indian Institute of Materials Management (IIMM), Nalco Nagar Branch, Bhubaneswar Chapter.
I have expertise in the metals sector, with a strong focus on operations management, general administration, supply chain management, international trade, and logistics. Experience spans strategic planning, business operations, and organizational leadership, enabling effective contribution to both greenfield projects and existing setups.
Q2. What structural shifts are currently reshaping the iron ore pellet and steel raw material markets in India and globally?
Globally, policies like CBAM, i.e., the Carbon Border Adjustment Mechanism (EU), are actively forcing global producers to invest in alternative processing technologies, such as hybrid or low-carbon-emitting systems that utilize renewable power. Geopolitical issues have…
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