The Goal Of Business Innovation Is Disruption

What is disruption?

It refers to the process in which a player in the market comes with non-traditional business models that are foolproof compared to their existing products or services or to their competitors who follow the same conventional business models to sustain in the market. These non-conventional business models challenge such products and competitors, thereby replacing them in the industry over a period.

One such example is the Madhubani painting. It comes from a state named Bihar, which is in India, and they are famous for their painting. The unique part of this painting is that it uses local plants for colors and bamboo sticks which are used as a brush. Madhubani painting is famous worldwide for its simplicity and beauty. The paintings are well known for their geometrical designs and patterns, which are used on occasions and festivals.

This is a good example of great innovation, as the art and craft market is vast, but what's next?

Other forms of paintings and designs were giving massive competition to the local artists whose bread and butter was such types of painting. They already catered to the art and culture industry. So they had to do something out of their…