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How AI Is Reshaping Enterprise Demand

How AI Is Reshaping Enterprise Demand

As AI, evolving sourcing strategies, and geopolitical shifts reshape enterprise priorities, the GCC market is poised for sustained growth, with industry expertise, governance, and ecosystem partnerships emerging as key competitive differentiators.

July 28, 2026 7 min read IT
#GCC, Enterprise Strategy, Enterprise Demand
How AI Is Reshaping Enterprise Demand

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have spent my career at the intersection of technology, digital transformation, workforce management, Automation involving AI and smart factories, and global operating models, working closely with enterprises on technology strategy, product engineering, Global Capability Centers (GCCs), and IT services. My experience spans helping organizations scale engineering capabilities, modernize legacy technology, adopt AI, and build high-performing global teams. Over the years, I’ve worked with both service providers and enterprise technology leaders, giving me a balanced perspective on how the industry is evolving from traditional outsourcing toward innovation-led partnerships. My core industry expertise revolves around BFSI, Automobile, engineering, Energy, Oil and Natural Gas, and setting up and scaling GCCs.


Q2. What structural shifts are driving the rapid expansion of the GCC market, and do you see this momentum continuing over the next five years?

The growth of GCCs is being driven by several long-term structural factors rather than cyclical trends.
First, enterprises increasingly view technology as a strategic differentiator rather than just a support function. They want direct ownership of critical engineering, AI, cybersecurity, and digital product capabilities.
Second,…

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