That’s Why I Call CRM A Saviour To MSME

It’s no exaggeration that MSME forms the backbone of the Indian economy. Whether it is the manufacturing or service industry, MSME is mushrooming in a myriad of sectors across the country. Statistics are evidence to present that MSME contributes 29% to GDP and generates approx. 12 crore employment every year.

However, despite their profound significance, these MSMEs are still in dire straits. Analysis and survey show that merely 5% of start-ups remain alive for 10 years and believe you me scarcely 0.01% of start-ups endure for 100 years. In this country, where youth and brilliant minds are coming up with powerful ideas, they are still falling behind due to the non-generation of good revenue. Initial capital is an issue to commence a business however, sustaining it with a good customer base is another biggest challenge.

I think we know what it means to have a benign customer relationship with a company. Developing a clientele is not overnight magic. Firms can understand what it takes to acquire and gain the confidence of customers. Maintaining a list of leads, making them prospects, luring them with timely follow-ups, and finally acquiring them as clients. As per the DemandGen report Nurtured leads produce, on…