Strategic Guide to AI-Powered Chatbots

Nowadays, executives are interested in exploring how Virtual Assistants or Chatbots with Artificial Intelligence can impact businesses by enhancing the customer or employee experience, boosting sales, or cutting operational costs.

The public launch of ChatGPT by OpenAI in November 2022 has certainly stirred significant interest, raising expectations regarding the level and quality of conversational experience expected from such solutions.

The results achievable by complementing the Natural Language Understanding (NLU) capabilities inherent in many existing Chatbot platforms with the power of Generative Artificial Intelligence (e.g., GPT-4) is astonishing.

A recent study byTidioshows that companies will significantly increase their adoption of Chatbots in the coming years: According to the survey, 43% of micro-enterprises, 60% of small businesses, 80% of medium-sized businesses, and 71% of large enterprises plan to implement Chatbots.

This high level of enthusiasm generated when witnessing a demonstration of the benefits of these technologies can lead to quickly frustrated expectations.

While incredible results can be achieved, we must not lose sight of the fact that technology should be understood as a potential enabler of benefits for your business. Having it is not a benefit in itself. Technology generates benefits when it efficiently addresses a relevant business need.

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