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Macro Trends Shaping IT

Macro Trends Shaping IT

IT services demand is growing rapidly, driven by sustainability focus, ESG commitments, and service delivery gaps. Geopolitical shifts, talent shortages, and cost pressures reshape competition, while leading players set new benchmarks in efficiency and innovation.

September 16, 2025 7 min read IT
Macro Trends Shaping IT

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

My professional background is a combination of sales, business operations, and service delivery management within the IT sector. This unique mix of experiences has given me a strong perspective on the entire customer lifecycle - from the initial business development and opportunity qualification in a sales role to the strategic operational planning and efficient service execution required for service delivery, all the way to the financial aspects of keeping a business running. My primary experience has been working for large enterprise businesses, but I have also served as a consultant for startups, helping them build their operations from scratch.
In my current role, my focus is on ensuring that our delivery services are not only efficient but also adaptable to the ever-evolving needs of our clients across the EMEA region.
Previously, I have worked with the US and UK&I region, which has given me a strong perspective on the cultural sides of business operations.


Q2. How would you describe the scale of IT services demand in your region today, and what kind of growth trajectory are you observing…

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