Levels Of Marketing Automation Maturity

The last decade has seen a proliferation of technologies and tools in the Marketing and Sales domain. The digital landscape has exponentially increased. It is true that prospective customers are using the internet for almost everything - from conducting online research to making purchases - and that digital spending levels have increased significantly.

On the other hand, marketing professionals are also equipped [in fact, bombarded] with technologies to track and identify this behavior.

Marketing and Sales Automation Technologies

In today's dynamic world, marketing executives often need to remember the basics amidst the myriad of new tools and technologies. Even though the playground is different, the fundamentals remain the same – identify your customer, track the footprints, get introductions, nurture the leads, present a value proposition, and convert.

Marketing and Sales Automation technologieshave evolved over the years to enable the above activities in the digital world. Large and small companies have started using these tools extensively to execute campaigns.

However, there is a maturity curve associated with adopting such technologies.

Having worked as an entrepreneur and marketing professional, implementing, and using various tools (Mailchimp, Pardot, Eloqua, Marketing Cloud, Hubspot, etc.) for campaign execution, I was able to study the usage…