How Web3 And NFTs Are Redefining Luxury Brands

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am a Director of IT for North America at Estée Lauder Companies, where I’m responsible for digital commerce, B2B platforms, and the adoption of AI and automation across our markets. Before that, I ran my own consulting agency, implementing digital innovation and e-commerce solutions for clients such as AB InBev ZX Ventures, CFR, and major beauty houses, including Chanel, L’Oréal, and Shiseido.

I’ve sat on both sides of the table: advising brands on digital disruption and executing transformation inside one of the world’s largest luxury beauty portfolios.

Q2. How do you foresee large-scale industry trends in digital transformation and consumer tech shaping the technology investment priorities and platform strategies across luxury brands?

Luxury is no longer about glass counters and glossy campaigns; it’s about owning the consumer relationship across every touchpoint. Investment is shifting into three buckets:

• AI personalization at scale, because your best sales associate is now an algorithm
• Composable commerce platforms that can flex as fast as consumer expectations
• Data platforms with guardrails, a single consumer view that respects privacy laws

In short, agility is…