Travel And Tourism Development Index
Pandemics, wars, and climate change are rewriting the rules of tourism. Explore how WEF’s latest TTDI offers a roadmap to rebuild global travel—stronger, smarter, and greener.
In May 2022, the World Economic Forum (WEF) released its new and updated version of the index that countries worldwide use to benchmark their tourism performance. The index is now called the “Travel and Tourism Development Index” (TTDI) instead of the “Travel and Tourism Competitiveness Index.” Ruba Hafayda and I just completed a “deep dive” analysis of the TTDI, the following summary of which could help both public and private sector stakeholders in tourism decipher the index.
Change in the Objective and Global Context
Title and Objective
The index changed its name and title from “Travel Tourism Competitiveness Index- The Travel and Tourism Competitiveness Report 2019 Travel and Tourism at a Tipping Point” to Travel and Tourism Development Index-Travel and Tourism Development Index 2021 Rebuilding for a Sustainable and Resilient Future.”
The change in the name reflects the overall objective to focus on measuring potential drivers of development rather than the level of T&T competitiveness a country possesses. TTDI “provides a strategic benchmarking tool for business, governments, international organizations, and others to develop the T&T sector.”
Country Coverage and Global Context
Compared to TTCI’s country coverage of 14 economies, TTDI covers 117 economies. Countries covered in TTCI but not TTDI…
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