Transforming Tax Advisory in the UAE

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I bring over 30 years of experience in financial leadership, tax advisory, internal audit, and governance.

Throughout my career—spanning leading roles at Al Habtoor Group and now as Managing Partner at ACME Group—I have led end-to-end transformation across tax, finance, audit, and compliance functions. I’ve spearheaded VAT and Corporate Tax implementation for over 25 companies, managed strategic mergers and acquisitions across multiple jurisdictions, and driven cost optimizations resulting in millions of dirhams in savings.

My approach blends regulatory expertise with operational insight, and I’m passionate about building scalable systems and mentoring the next generation of financial leaders.

Q2. How is the competitive landscape for financial advisory services shifting in the UAE, especially following the implementation of new corporate tax and VAT rules?

The landscape has evolved dramatically. Corporate tax implementation, in particular, has turned compliance from a legal formality into a strategic priority. Clients now expect depth, foresight, and multi-disciplinary perspectives.

While many firms offer surface-level filing, those of us with hands-on experience in VAT, internal audit, and tax structuring are gaining a competitive edge. Moreover, clients demand…