The Next Wave of Leisure Travel Growth
The resort and leisure travel industry is witnessing strong growth driven by rising customer demand, hyper-personalized digital experiences, and immersive technologies like AI and AR/VR redefining pre-booking engagement and customer expectations across traveler segments.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
I’ve spent more than fourteen years in marketing, working across fast-moving consumer goods, luxury, and now hospitality.
I combine storytelling, strategic thinking, and creative content to make brands stand out.
Today, I lead social media and content marketing at Mahindra Holidays & Resorts India (MHRIL), managing over 140 resorts across India and overseas.
My focus is on turning the unique experiences of these resorts into compelling digital stories.
This includes short videos, influencer collaborations, podcasts, and AI-powered campaigns that resonate with families, couples, and modern travelers.
I also handle major resort shoots, online reputation management, and influencer collaborations, ensuring all content builds brand trust, drives engagement, and drives bookings.
In short, I work at the crossroads of brand storytelling and technology, helping shape how the next generation of travelers experience leisure in India.
Q2. How is the resort and leisure travel industry evolving in terms of customer engagement and content consumption compared to three years ago?
Over the last three years, the way people engage with resorts and leisure options in India has completely changed. We’ve moved from…
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