The Future of E-commerce and New Retail Trends

Increase In Direct Sales From Manufacturing Brands To Consumers-With the kind of rapid growth in demand online stores are experiencing in recent years, it was expected that online sales will at least account for 16.1% of entire retail sales. But as the Covid-19 pandemic and resulting lockdown helped e-commerce stores to appear as saviors for people's essential needs, presently this projection can be a few times more. With online retail showing lucrative growth and profitability, an increasing number of product brands are trying to take the opportunity of selling their products directly to customers instead of relying on multi-brand retail stores. This is going to expand the overall e-commerce sector creating more opportunities for direct retail to consumers. Three key benefits that have become the impetus for direct sales to customers include establishing direct customer relationships, allowing personalization in products and services to satisfy customers, and thereby boosting sales and collecting direct customer data for more informed decision making.

The Rise of Small, Local and Private Label Brands-The increasing popularity of online stores and mobile stores also gave rise to another trend. Now, a lot of small, local, and often personally owned or household products are…