The Enigma Called Indian Medical Market
India’s healthcare market dazzles with promise—huge population, fast growth, and minimal entry barriers. But beneath the surface lies complexity. Many global players failed to crack this “enigma.” What makes India’s home healthcare so unpredictable? Find out before you invest.
Do you find the Indian healthcare market attractive?
Why not !
The population size is big, CAGR is attractive, demographics are favorable and the future seems bright, nor too many entry barriers and not very strict regulations.
Are all the checkpoints ticked?
Yes and no.
The great Indian medical market is an enigma. Make an excel sheet model based on the European, American, or Japanese parameters, and you will find that it is bound to fail. I have seen them fail too often.
If you have a deep pocket and ready for money burn, prepared to replan and readjust, and do not rethink, you might find that elusive light at the end of the tunnel. Otherwise, it is not a tunnel, it is a cave.
Let me give you an example of the Indian home healthcare market in which my company is one of the oldest, most well-known, and most senior surviving players. We have been the pioneers since 2007. In these 15 years, various companies, individuals, and healthcare players backed by funds of all different kinds tried their hands, burnt their fingers, and vanished.
The names which drew all types of attention and bullish sentiments (due to effective google…
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