The Changing Ad-Tech Landscape

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

With over 21 years of experience in digital advertising and media operations, I bring a strong blend of strategic leadership and hands-on expertise across the digital ecosystem.
My journey began as an Ad Operations Analyst and has evolved into a Site Director, where I have managed large-scale advertiser portfolios, consistently delivering on KPIs, driving revenue growth, and leading high-performing teams. I have been responsible for ensuring quality, efficiency, and operational excellence across end-to-end campaign execution.
Over the years, I have worked across the full digital advertising value chain—from publishers to ad networks, ad exchanges, and agencies—while building deep expertise in programmatic ecosystems, including SSPs and DSPs. My experience also spans OOH and DOOH channels, along with tag management platforms, analytics frameworks, and data management platforms (DMPs), enabling me to operate effectively across both traditional and emerging digital environments.
This diverse exposure has helped me develop a well-rounded, practical understanding of the industry, enabling me to deliver measurable business impact, optimize performance, and adapt quickly in an ever-evolving digital landscape.

Q2. How is the structure of digital advertising media…