The Attractive Shape Of The Foods

Consumers reliably match a variety of tastes (bitterness, sweetness, and sourness), oral-somatosensory attributes (carbonation, oral texture, and mouthfeel), and flavors to abstract shapes varying in their angularity. For example, they typically match more rounded forms such as circles with sweet tastes and more angular shapes such as triangles and stars with bitter and/or carbonated foods and beverages. Here, I suggest that such shape symbolic associations could be, and in some cases already are being, incorporated into the labeling and/or packaging of food and beverage products to subconsciously set up specific sensory expectations in the minds of consumers.

The latest evidence demonstrating that the shapes a consumer sees on the label and even theshape of the packagingin which the product is served, andshape of the productcan all impact on a consumer’s sensory-discriminative and hedonic responses to food and beverage products.

If there’s one thing, we can all agree on, it’s that pizza is delicious. But the problem with your typical slice of pizza contains so many unhealthy ingredients. Fortunately, everything that’s shaped like a triangle tastes more or less the same. That’s why we’ve compiled some of the healthiest triangle-shaped foods that will trick you into thinking…