Sustainability and Style Drive Auto Design

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am currently working as an automobile design expert at an Indian OEM. I have more than 20 years of experience in a 100-year-old Global OEM in various Global Design centres across Asia Pacific, Australia, and North America, Designing Car Exteriors and Interiors for brands like Cadillac, Buick, GMC, Holden, Wuling, Opel, and Chevrolet. I am now extending my application to the Indian OEM.

Q2. What are some recent trends in automotive design that you think are here to stay?

• Perceived Quality of Products will be on the rise for quite some time
• Design Appearance and Aesthetics, with perceived design quality, will be the key differentiator
• Interior environment will be mostly in focus for the next decade, and the appropriate digitization of Interior designs will always be debated to enhance customer reach
• More sustainable materials will always make a way, depending upon the context
• Ease of driving vs. social interaction while on the go will be crucial in densely populated cities and towns
• Value for life: Safety will be of prime importance to the majority of Indian consumers…