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Sustainability And Innovation In Asia’s F&B Sector

Sustainability And Innovation In Asia’s F&B Sector

The article explores Asia’s sustainable food and beverage trends—sustainovation, packaging, clean labels, regional growth drivers, and digital innovations—highlighting challenges, market opportunities, and investor priorities in a dynamic sector.

June 10, 2025 8 min read Consumer Staples
Sustainability And Innovation In Asia’s F&B Sector

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am a Chartered Mechanical Engineer by training with a specialty in Robotics and Fibre Optics. However, my first love is Food & Beverage, and this has been evident in my career for the last 20 years, starting with my role as part of a wonderful Asia Pacific Team at Yum! Restaurants (owner of KFC, Pizza Hut, and Taco Bell) to one of the largest catering companies with Singapore Airlines Terminal Services. I spent some years as a farmer in Asia, working to protect the mangroves and building livelihoods for the farmers. The result was a win-win for all parties involved. UN SDG 14 "Life Below Water" resonated with me as I have been serving on the Asia board of the MSC (Non-Profit Marine Stewardship Council) for the last 12 years and counting, focusing on conserving and sustainably using the oceans, seas, and marine resources. In addition to my full-time work, I have also been giving back; over the last five years, I have been working, coaching, and mentoring agri-tech and food-tech companies. Proud of some of their…

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