Rise of Preventive & Natural Wellness

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I come from a consumer marketing background, with over 10 years of experience spanning diverse categories but a consistent focus on building and scaling brands rooted in strong consumer insight.
I began by handling flagship products for Emami across the Middle East and North Africa, which gave me exposure to global consumer behavior and cross-cultural positioning. I then moved into consumerized healthcare with the OTC division of Sun Pharma in India, working on established, legacy brands and understanding the intersection of trust, efficacy, and accessibility.
Following this, I explored the automotive space with TVS Motor Company, where I had the opportunity to work on a super-premium portfolio and lead the global launch of a new motorcycle—bringing together brand building and personal passion.
Most recently, I moved back into the OTC and wellness space with Himalaya Wellness, working across categories within herbal and natural healthcare. Across these experiences, my core expertise has remained anchored in understanding evolving consumer needs and translating them into meaningful brand strategies.

Q2. How are evolving consumer attitudes toward natural and preventive healthcare shaping demand…