Rapid Adoption Of Sustainable Mobility Solutions
Emerging technologies, changing consumer demands, and geopolitical factors accelerate sustainable vehicle adoption. Innovations in materials and product design drive carbon reduction. Explore global strategies and market potential.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
I have worked in an executive capacity at a leading global automotive OEM for 25 years. My professional experience covers several areas, including corporate strategy, strategic portfolio development, e-transformation, sustainability, CO2 fleet steering, product marketing, and sales. My professional experience encompasses pursuing business strategies in various global markets, including Europe, China, India, North America, South Africa, and South America.
Presently, I own a consulting firm specialising in business and human resources consultancy within the automotive sector.
Q2. How might geopolitical shifts and raw material supply constraints redefine competitive advantages in sustainable vehicle production?
The three main regions – the USA, the EU, and China – are becoming more isolated from each other, a process that is known as "decoupling".
The extraction and processing of critical minerals for electric vehicles (e.g. batteries) is also geographically concentrated, with China leading the way in processing the most critical minerals. This has already been identified as a worrying issue by the West.
Here are some ways to reduce the risks mentioned above:
- The establishment of alternative/resilient supply chains. Instead of "single global…
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