Post-Covid Age : 4 Tips For Recovery

Much has already been said about what the health crisis will leave in the world “after…”.I will summarize it around 4 key findings that apply in particular to the consumer goods and retail companies that I help in my consulting activities:

The indisputable trauma caused by supply and demand shocks during lock down, which led to deep questioning and new consumer expectations
The uncertain return to consumption and especially to envy, under the effect of fears generated by this invisible enemy capable of killing and confining half of humanity and overthrowing the economies of the planet in less than two months
A new human distancing in the society of tomorrow alongside an increased need for social ties, with immediate effects on the modes of access to the offer and their digitization, the return to the local as well as our behavior in public life
The growing mistrust of institutions, politicians but also certain large companies, starting with food distribution chains, as underlined by the April 2020 study of the French ObSoCo, which would have thus benefited from a windfall effect for which they would become indebted to consumers: "The world of big business would be contracting a form of debt…