New Marketing Opportunity For FMCG Brand

One of the things that I am passionate about is when you want to decode opportunities, how do we try to focus on the difference between fads and trends?

Fads are led by stuff that is a buzzword. So, if everybody’s talking about immunity, it becomes a buzzword, and then you know, it’s mainly likely to be a fact.

But learned behavior is something the consumer was not doing and is learning to do. Now, that’s a trend. And trends need investment.

So today, the digital education that we are seeing is a trend. It will lift and stay because once you get used to doing things in a particular manner, it will stay there.

Similarly, the whole rise of e-commerce, Digital marketing and shopper journey are linked to online buying and selling. Now, that’s a learned behavior. It can get tempered up and down, but I don’t think we will ever go back to our traditional way of doing it.

Similarly, online payment, digital wallets, and UPI are learned behaviors. It’s going to stay from a slightly smaller trend.

But trends like slightly healthier eating, having cornflakes and salsa hummus, and the shortcuts towards making better cuisine are small…