Knowledge Ridge

Navigating India’s Changing EV Landscape

Navigating India’s Changing EV Landscape

The article explores evolving consumer preferences in India’s automotive sector, focusing on EVs, hybrids, and ICE vehicles, and highlights challenges in affordability, resale, and long-term industry strategy.

April 14, 2026 4 min read Consumer Discretionary
Navigating India’s Changing EV Landscape

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am a full-time journalist working in the automotive domain since 1999. I have worked with some of the biggest automotive media titles in India, starting with Autocar, BBC TopGear, and Times Auto. Currently, I am Editor-in-Chief at carandbike.com, where I lead the digital content arm and support their business goals. My role requires ideating content across all our digital platforms, keeping an eye on automotive and related news in India and around the world, evaluating new car and bike launches, and advising consumers on buying and owning them. I am also a jury member on the World Car of the Year - a global platform where automotive journalists from around the world pick the best cars of the year.

Q2. Based on your experience, are Indian buyers showing a preference for Strong Hybrids over Battery EVs for long-distance travel, and which OEM’s portfolio is most 'at risk' if the government equalizes GST for Hybrids?

There is definite interest in new-age alternatives to ICE-powered vehicles, such as BEVs and strong electric hybrids. And the interest is rising for…

Create an account to continue reading

Create Account

Already have an account? Sign in

Need an expert in this space?

Talk to an Industry Expert

Knowledge Ridge connects decision-makers with carefully vetted subject matter experts for one-on-one calls, research sprints, and advisory engagements — across 11 sectors and 163 sub-industries globally.


Comments

No comments yet. Be the first to comment!

Newsletter

Stay on top of the latest Expert Network Industry Tips, Trends and Best Practices through Knowledge Ridge Blog.

Our Core Services

Explore our key offerings designed to help businesses connect with the right experts and achieve impactful outcomes.

Expert Calls

Get first-hand insights via phone consultations from our global expert network.

Read more →

B2B Expert Surveys

Understand customer preferences through custom questionnaires.

Read more →

Expert Term Engagements

Hire experts to guide you on critical projects or assignments.

Read more →

Executive/Board Placements

Let us find the ideal strategic hire for your leadership needs.

Read more →