Marketplace Growth Levers: What No Longer Works
Marketplace growth levers have shifted as competition rises, margins tighten, and AI tools spread. CX remains under-invested despite clear signals. AI drives advantage but is quickly becoming table stakes, while ESG impact is still uneven.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
I've spent more than 10 years building scalable marketplaces and AI-driven platforms across Europe and Central Asia, from consumer marketplaces with 60+ million monthly active users to B2B SaaS used by hundreds of merchants. My core expertise lies at the intersection of a deep understanding of customer experience and how it can drive marketplace growth, buyer experience, and seller sales experience. On the other hand, I led search and ranking at Unicorn Marketplace, built AI content moderation and trust systems at a global tech company, and usually I consult different companies and clients on how to build or transform a customer experience for it to start driving revenue, how to build a successful team, how to onboard people, and how to build learning and development systems. And also, on the technical side, my expertise is in consulting people and companies on how to develop search engines and product discovery for marketplaces, and how to prioritize a great customer experience, especially in the era of global personalization.
Q2. What has fundamentally changed in marketplace growth levers over the last…
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