Let's Revenge Shop In Covid!
India’s retail sector is booming as consumers splurge both online and offline. D2C brands expand rapidly, e-commerce surges in smaller towns, and brick-and-mortar retailers adapt to omnichannel growth for consistent customer experiences.
India (and Bharat) is spending like crazy both online and offline
WHAT DOES THIS MEAN FOR D2C BRANDS & EQUALLY FOR BRICK AND MORTAR BUSINESSES
- Avenue Supermart (D-Mart) hits 3 trillion market cap, 46% year on year growth
- Levis heading towards the strongest ever Diwali, high double-digit growth in e-commerce (what was predicted in the past to take 5 years otherwise)
- Snapdeal doubles volume sales (98% growth), 60% from tier three towns
- Despite 'Shradh' daily ecomm shipment volumes expected to hit 9mn compared to 6mn last year
- Flipkart Big Billion Days report card: 55% growth in new sellers; Wholesale arm sees 1.3X jump in kiranas
- The 7–Eleven brand entry set to modernize the small-retail environment
- Yet, the e-retail market is likely to grow at 30 percent per annum to reach $120–140 billion by 2026 and is expected to be higher than modern trade by that year
- Social commerce to grow at a CAGR of 60%. Approx 40% of online shoppers in 2020 made at least one purchase through social media channels like Facebook, Instagram, and WhatsApp.
- D2C doubled from 2 years ago
- one in 10 platform users adopt voice search, and one in 3 new e-retail users visit through a…
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