Internalization Of Healthcare Software

I worked in many different countries and with many multinational, medium and small companies. Can we think there is a different approach due to the market dimension, products and services sold or delivered?

Maybe, but all of us must follow some rules and some of those are common for all of us.

How often have you seen a market decrease or incapability to penetrate it? How many times unplanned events completely displaced us? How often was the corporate market penetration project not aligned with the market reality? How often have you been lost, as an Area Manager, Country Manager or Business Development Manager, in the uncertainty of corporate strategies? How often have you discovered to be in the wrong place, at the wrong moment, with the wrong tasks?

Everything starts with the desire to spread our market and our revenues to become bigger and stronger. Maybe, following our competitor's actions, a particular project, a possible bid, a partnership, customer needs, or a grip with the local lobbying system.

So, a new market will bear through a scheduled and planned investment. Maybe, running a corporate expansion project.

I aim to analyse the steps necessary to avoid mistakes and misunderstandings between corporate…