India’s Cosmetics Market: Trends & Innovation

The cosmetics and personal care industry is one of the fastest growing consumer products sectors in India. India's personal care and cosmetics sector has shown continued strong growth, with increasing shelf space in retail stores and boutiques in India, stocking cosmetics from around the world.

Beauty RX: Functional Cosmetics

The pandemic drove the desire and adoption of at-home treatments as consumers didn’t want to sacrifice their beauty routines; rather, they wanted professional results they could perform themselves. As normalcy returns, consumers will still want the convenience and access retailers can afford by offering more professional services.

As the hunger for more efficient and potent products and treatments grows, consumers will look further and deeper to find proof that their money is being well spent. The rising influence of professionals and the democratization of science serve to educate consumers and make more information available to them.

Self Care

Consumers ' routines have expanded with more time at home over the last few years. The stress of a global pandemic and lifestyle shifts have led to a new embracing of wellness and self-care rituals and products. As we move back to a state of ‘new normalcy’, the amount of time consumers have…