India’s Auto Industry: Green Tech Revolution

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I embarked on my journey with the Maruti Suzuki dealership in 1983, diving deep into the operations and collaborating closely with dealerships and OEMs. Over the past three decades, I’ve been at the forefront of significant transformations, from developing process policies and ERP systems to implementing balanced scorecards and conducting local market studies. Each decade brought a paradigm shift, and my hands-on experience has been a continuous learning adventure.

Witnessing the transition from manual processes to advanced computerization was exhilarating. My exposure to ISO standards and TQM practices provided a comprehensive understanding of the industry’s intricacies. Today, I remain actively engaged with policymakers on green technology initiatives, which is both fascinating and educational.

My focus is on long-term strategies for dealerships and offering insightful suggestions to OEMs, ensuring we stay ahead in this ever-evolving market.

Q2. How is the transition to green technology affecting market share among OEMs, and who are the key players?

The transition to green technology is significantly impacting the automotive industry in India, reshaping market dynamics and OEM strategies. As the government pushes for…