Indian Fashion Retail Adapting To New Demands
India’s fashion retail scene is evolving fast. From rising small-town shoppers to eco-conscious trends and AI-driven solutions, read the article to know how India’s fashion retailers are reshaping the future.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
In 2026, I will complete 23 years in the fashion and Omnichannel Retail domain. Having worked across Export houses, International Brands, Domestic Retail Chains, Digital Retail Chains, and Omnichannel new-age brands, I have been building and scaling businesses for 18 years.
Starting with Reliance Industries Ltd, where in 2008 I built, launched, and scaled the concept of Popup stores for its Brand Only Vimal, growing businesses to 2500 Cr in Gross revenue. I was lucky to have the opportunity to lead these initiatives across various organisations.
My key expertise lies in building up businesses from 0 up and scaling them up in a much more sustainable manner, considering customer experiences as the prime.
Q2. What is the one 'hidden friction point' in the Indian fashion supply chain that could cause a systemic margin collapse in the next 24 months?
The biggest challenge or hidden friction point in the Indian fashion supply chain is ensuring uniform merchandise across regions, cultures, and geographies with diverse customer preferences. This leads to certain regions having higher sell-through and stockouts, while other regions…
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