India’s Retail Surge: Growth, Tech, And Last-Mile Power

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

With 22+ years of rich experience in the service and retail industry in leadership roles with the Blue Chip companies and start-up’s, my core competencies combine business operations with new business development, which at present strongly complement each other, combining the understanding of B2B and B2C consumers along with on-ground operational challenges and business requirements with real-world use cases.

I have had the opportunity to lead market entry strategies into Tier 2 and Tier 3 cities, develop franchisee support systems, and implement scalable growth models.

With expertise in understanding consumer behaviour in emerging markets, building high-performing teams, and driving sustainable profitability, I have led multi-channel business operations across industries.

Q2. How do you see franchise-led retail growth in Tier 2 and Tier 3 cities? What’s helping brands succeed in these markets?

Tier 2 and 3 cities are likely to experience franchise-led growth due to urbanisation and a rise in consumption.

The opportunity and scope for franchise-led retail growth in Tier 2 and Tier 3 cities have substantial potential compared to metros, as rentals and manpower costs are significantly…