Home Improvement Industries In The Brazilian Market
When lockdowns turned homes into offices and sanctuaries, Brazil discovered more than comfort—it found creativity. The DIY wave reshaped habits, fueling a $30B market and global business potential. Discover how this newfound passion is redefining home improvement in Brazil.
After a real “boom” in sales during the pandemic, with the population restricted to their homes and the need for many adaptations and improvements in their homes. Many things in the post-pandemic came to stay, among them; Hybrid work, the home office, the adoption of e-commerce purchases (even by generations more resistant to this type of purchase), and the adoption of Do-It-Yourself, among others.
Adoption of DIY
Like the rest of the world, Brazilians adopted the “new normal” and had to dedicate a large part of their budget to improving their homes. Along with purchasing products in this new scenario, professional installers were needed. This high demand increased the cost, which was not very high here (compared to North America and Europe). Due to the high cost of hiring professionals, many were forced to adopt DIY, something not very common for Brazilians until then.
However, in addition to the economy, many Brazilians discovered their passion for DIY, expanding their interest, passion, and pleasure in doing it themselves. Because of this, there is a new trend with a robust implementation of new tool rental stores, and the demand for tools and products in the DIY concept increased by 36% in 2020…
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