Healthcare Market Access In Emerging Economies

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

Certified EC leader with in-depth experience and expertise in Market Access, Key Account Management, Government Business, Trade Channels business, Pricing Excellence, Public Affairs, Policy & Patient Advocacy in the Indian Subcontinent

Proficiency in driving sales in government and large multi-chain institutional sectors, leveraging key account management and customized value propositions to secure market share in a sustainable way. Expertise in preparing and managing tender submissions, regulatory dossiers, maintaining compliance with stringent requirements, and achieving successful public procurement outcomes. Successfully navigated the National Pharmaceutical Pricing Authority compliance.

Capable of building and managing public-private, Industry Associations and collaborations, such as Memorandums of understanding, along with internal SOPs to improve healthcare delivery systems and patient care standards.

Q2. How do you assess the size and growth potential of market access opportunities in emerging healthcare markets, particularly India and neighboring regions?

When assessing market potential in emerging regions, I use a multi-dimensional framework that combines several key factors.

• Epidemiological burden and unmet need analysis
• Healthcare infrastructure maturity
• Reimbursement and payer landscape mapping,
• And macroeconomic indicators like health spend as % of GDP…