Health & Wellness: The New FMCG Growth Engine
Health and wellness have shifted from a niche to a mainstream driver in India’s FMCG sector, fueled by rising awareness, e-commerce, and evolving consumer expectations for taste, convenience, and sustainability.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
I have spent over two decades building and scaling some of India's most recognised FMCG brands across categories as diverse as edible oils, foods, personal care, nutrition, and packaged staples. My career has taken me through leadership roles at Marico, Hindustan Unilever, Nestlé, and Ruchi Soya
— organisations that collectively define the playbook for brand-building in India. Across these stints, I have held P&L ownership, led large cross-functional teams, driven new product development from insight to shelf, and managed distribution across General Trade, Modern Trade, e-commerce, and rural channels.
What distinguishes my experience is the breadth of strategic and operational exposure — I have been equally comfortable in a boardroom crafting a five-year category vision and on the ground in a Tier 3 town diagnosing a distribution gap. I have led businesses through hyper-growth phases as well as through category disruption — moments that taught me that strategy without execution rigour is merely aspiration.
More recently, I transitioned into independent consulting, where I work with FMCG companies and investors as a Brand & Growth Consultant and strategic advisor.…
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