Ghost Kitchens In A Nutshell - Food For Thought

Everybody wants to have a big piece of the cake, a piece of the food-ordering market cake. But how to being effective and efficient in this presumably new environment? This question is not new, nor are the solutions which seemed to be the answer to the question. "Delivery purpose only" kitchens or how we call them: Ghost kitchens (aka. Virtual-, Cloud-, Darkkitchens etc.)

Looking in the rear-view mirror.Ghost kitchens have been around for long time already as food delivery became more popular over the last years, but received more focus during the recent month where the pandemic and its' limitations as a catalyst fueled the demand for home-delivery and vice versa reduced the options of dining in classical brick and mortar restaurants. This led to many of the traditional restaurants pivoting their concepts to food delivery, mostly out of necessity to survive, but also few of them seeing the vast opportunity ahead to establish themselves as a relevant player in the online food ordering market. In average, most of the "new" ghost kitchen players were able to launch and scale up to a significant size within less than 12month. 100's of billions of US$ were injected into this industry…