Future of SMB Martech: Budgets, Tools, Trends

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have over a decade of experience in commercial, marketing, and leadership roles within independent and network marketing agencies. My expertise lies in driving growth, commercial leadership, and building and managing high-performance teams that can take the agency forward.

Beyond my agency career, I actively support scale-up businesses and charities through advisory roles. I have a knack for problem-solving and a passion for mentoring, so this provides an avenue to put those skills to the test in different environments.

Now, I work with founders and senior leaders of marketing agencies to turn underperforming marketing and sales functions into scalable growth engines. Whether they’re facing plateaued growth, an underperforming sales team, or still relying on founder-led selling, I help them build the infrastructure, capability, and clarity to grow sustainably.

Q2. What percentage of SMBs in key markets have increased their marketing technology budgets in 2025, and what are their top spending categories?

Determining a percentage is tricky, but almost ALL SMBs are changing their martech spend. All businesses are evaluating how AI-driven martech tools could potentially deliver positive outcomes…