Future of 10-minute Delivery Models
India’s 10-minute delivery race is hitting a reality check. As Big Basket, Zepto & Blinkit chase speed, profits lag behind. With ONDC opening doors for local Kirana stores, collaboration—not competition—may decide who survives this fast but fragile future. Read to explore why.
The future of 10-minute delivery startups is complicated.
Despite spending much money, players like Big Basket, Blinkit, and Zepto struggle to remain profitable. They have begun charging shipping fees, which may drive customers to local Kiryana stores.
Implementing the ONDC may result in increased competition and consolidation, with only a few players remaining. Traditional Kiryana stores may emerge as stronger competitors in this arena, while larger businesses such as Jiomart and Big Basket may need to work with them to acquire this market.
Sustainability of 10-minute Delivery
The success of these firms may hinge on their ability to solve the challenge of effectively providing small and large value orders. Only time will tell who the winners are in this highly competitive sector.
The 10-minute delivery model will be sustainable only if they collaborate with the local Kiryana shops, and ideally, it can't be 10 minutes; it has to be 30 minutes or so, depending upon the urgency of the situation and if the customer wants to pay a premium for 10-minute delivery for 1-3 SKU per order.
Or if they want to do so on their own, they will have to increase the order to 1-2k, but it also has…
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