FMCG Marketing Post-Covid

They say “When the going gets tough, the tough get going”. As the world continues to fight the ongoing virus epidemic with unprecedented lockdowns, these are also important days for FMCG brand managers to reflect, plan and act. With people largely confined to their homes, with markets and offices being closed, consumption has already hit bare essential levels. So, the million-dollar question is: How should FMCG firms strategize marketing interventions in this scenario? It seems almost tempting to lay low and observe how this pandemic pans out while pausing the big bucks on marketing. Instead, firms need a proactive plan to adjust and adapt to how they lead their teams, speak to their customers, and manage their brands. When a brand shows a genuine concern for its stakeholders, the world will eventually notice and acknowledge it. Such brands will be remembered for their goodness when it mattered the most — the best possible marker of a truly great FMCG brand.

As COVID-19 continues to spread at an alarming pace through the country, industries across the board are bearing the brunt of low consumer demand, operational disruptions, and regulatory upheavals. Every aspect of running a business, including marketing, is changing every…