Export Temples Of India
India’s MSME clusters are unsung heroes driving nearly half of exports, yet fail to capture full global value due to weak branding, scale, and international marketing—limiting their true economic potential.
Let me admit, I am not much of a calendar person. To the best of my memory, I can recall having a calendar only once in my life. It was a Rocky Balboa wall calendar back in the 90’s - and it stayed on that wall for a good part of a decade. Until one fine day, an audacious painter thought of pulling down the poster of a bare-chested, beefed-up guy to make way for blue distemper wall paint. That episode scarred me for life - for I did not use a calendar until… 2020.
Earlier this year, I received a beautifully conceived “EXPORT TEMPLES OF INDIA” table calendar from my Alma mater, IIFT.As the title goes, it raises a toast to the unsung heroes of Indian exports – the exemplary MSME (Micro, Small and Medium Enterprises) city clusters. For the uninitiated, MSMEs are small units with original investment in plant & machinery up to ₹200 Million ($2.7 Million) & turnover up to ₹1000 Million ($14 Million). MSME sector in India alone contributes to 48% of total exports, employing over 110 million Indians.
REAL CUSTODIAN OF NATION BRANDS:
Not sure how many of us would have heard of
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