ESG: The New Auto Imperative
India’s passenger vehicle market will see shifting demand across entry, premium, and SUV segments, driven by younger buyers, digital/AI-led experience, rising sustainability expectations, and innovation-led competition among agile OEMs and customer-centric brands.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
My Expertise:
I embarked on my journey with the Maruti Suzuki dealership in 1983, diving deep into the operations and collaborating closely with dealerships and OEMs. Over the past three decades, I’ve been at the forefront of significant transformations, from developing process policies and ERP systems to implementing balanced scorecards and conducting local market studies. Each decade brought a paradigm shift, and my hands-on experience has been a continuous learning adventure.
Witnessing the transition from manual processes to advanced computerization was exhilarating. My exposure to ISO standards and TQM practices provided a comprehensive understanding of the industry’s intricacies. Today, I remain actively engaged with policymakers on green technology initiatives, which is both fascinating and educational.
My focus is on developing long-term strategies for dealerships and providing insightful suggestions to ensure we stay ahead in this ever-evolving market.
Q2. How do you see India’s passenger vehicle market evolving over the next 5–10 years, especially in the entry-level, premium, and SUV segments?
India’s passenger vehicle market is poised for dynamic growth over the next 5–10 years, with SUVs leading the…
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