Distribution Of Investment Products In Europe – Shortfalls And Opportunities
Europe holds trillions in idle deposits—an untapped goldmine for investors and institutions alike. Expert George Tsakonas reveals how smarter education, better distribution, and trust-driven engagement can transform passive savers into active wealth creators. A must-read for finance leaders.
In general, I consider the Distribution of Investment Products as one of the most important issues in the world of Global Finance today. On one hand, it substantially affects individuals' and institutions' present and future well-being. On the other hand, it can generate significant new business for all companies eligible to develop and/or distribute such products.
These few lines below aim to demonstrate some practical and implementable ways to make Investment Products work better for the interest of Investors and Investment Companies.
Just by observing the total amount of EU deposits in the middle of 2022 of more than 15 trillion USD – a record high for the last 20 years, one can immediately realize the huge business opportunity thAat can be generated by proper Investment Consultancy and overall attention to effective Distribution of Investment products.
And although the total amount of Assets Under Management (AUM) has more than doubled during the last decade from 14 trillion USD to 30 trillion USD, the total amount of idle unutilized deposits is still overwhelming.
This untapped opportunity is also demonstrated by the simple fact that 70% of AUM in Europe is concentrated in just 4 European countries, and more than 1/3 of…
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