Digitizing Shopping Centre Management

The Covid-19 pandemic has hit the shopping Centre market very hard. Prolonged closures have significantly reduced shopping Centre’s turnover, and almost all Landlords have had to grant significant rent discounts. Not to mention that the overall flow of customers had practically halved.

In Europe, mass vaccination campaigns are bringing down the covid-19 lethality rate, and as early as June 2021, there has been an upturn in the mall market, flows have picked up again, and the gap with the pre-covid period is not so significant.

However, consumer habits have changed significantly, and there is a situation of uncertainty regarding the logic that guides customers' flow and purchasing behaviours.

Can we find valid answers? What will the Landlords have to do to implement adequate management strategies and "anchor" the best brands/tenants in their malls?

For years, I have been studying high-tech tools (mainly digital) applicable to developing and managing networks/commercial properties.

I focused on two needs:

A - Analyze the catchment areas of shopping Centres using reliable and objective methods to understand with absolute certainty:

1. Where customers come from
2. How much time do they spend in a specific shopping Centre?
3. How loyal customers are, and how much time do they spend…