Consumer Electronics - New Normal After 2020

The Covid 19 has brought in a change in the buying behaviour of the consumer. With multiple options and the convenience of shopping by sitting at home, there is a surge to online shopping.

The corona virus cases are growing and having a major impact on society. The physical problem of actually entering a store due to fear of contacting is high.

The virus or government restrictions have impacted outlet cashflow. Retail has always been a very competitive industry, where the chase for margin is unpredictable.

Customers hop to many outlets to get the best deal. The pandemic is further challenging the status quo with reduced footfalls and disrupted supply chain.

The impact of pandemic on the e-commerce sector has been positive in terms of sales values. Online shopping has accelerated by nearly 2 years.

A larger number of customers are ordering their purchases online irrespective of disposable or discretionary items. Moreover, with the number of infections rising the preference for online purchases is on an upward trend. Once, consumer starts they continue to look for high quality goods at reasonable prices.

This has resulted in favourable growth in the Indian e-commerce industry even after easing of restrictions.

In the…