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China, A Leading Country In E-Commerce

China, A Leading Country In E-Commerce

China leads global e-commerce with 77% online sales, driven by innovative livestream and social shopping. Platforms like Taobao, JD.com, and Douyin blend entertainment and commerce, fueling rapid growth. Latin America shows the highest online sales increases. Meanwhile, Europe lags behind with stati

February 9, 2022 2 min read Consumer Discretionary
#China e-commerce market
China, A Leading Country In E-Commerce

China has already reached 77% of products sold in the e-commerce space.

The Edge company, which has brands such as Apple, The Walt Disney Company, and Samsung Electronics in its client portfolio, has conducted a study with a sample of 2,500 retail chains, in ten prominent markets: China, South Korea, United Kingdom Kingdom, Brazil, Germany, United States, Japan, France, Canada, and Mexico.

China is the country that is at the forefront of online sales, which represent 77% of the total. In the second position is South Korea, with 44%, and in third place is the United Kingdom, with 32%.

On the other hand, the largest increase occurred in Latin America, with an increase of 80% in Mexico and 75% in Brazil.

Edge, expects online sales to continue to grow in 2022 to represent 33% of global sales.

58% of world e-commerce is in the hands of 6 companies (and two of them are from Alibaba Group, the Chinese leader).

Live videos and live third-party tips have become a core feature of China's largest e-commerce apps like Taobao Marketplace, JD.COM, and Pinduoduo.

Shopping is also becoming an integral part of China's most popular social video apps, Kuaishou Technology and Douyin, the…

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