Channel Shifts And Consumer Trends Reshaping FMCG

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have 17 years of work experience with organizations such as HUL, Mars, PVM, and Mars PN, spanning sales functions including line sales, trade marketing, customer marketing, account management, and channel head for MT.

Q2. What major shifts in consumer preferences are you seeing across modern trade channels — health-conscious, convenience-driven, or premiumization?

Consumers today are increasingly opting for more health-conscious products. They are open to experimentation, but at the same time, with inflation on the rise, they are considering more miniature packs to meet their needs. Today, they are looking at buying from channels that offer them the best value at their convenience.

Q3. How is the role of traditional modern trade (organized retail, supermarkets, hypermarkets) evolving in the face of growing e-commerce and quick commerce platforms?

Modern trade is still the channel for product experience for the shopper and for most organizations in the FMCG space, and it will continue to do so. It is also the channel for experimenting with new pack sizes, formats, flavors, configurations, etc. These are not available either in qcom or…