Brazil’s Cooling Market Heats Up

When talking about devices for air conditioning or making home environments more comfortable, in Brazil the great demand comes from devices that alleviate heat. In addition to being a tropical country like the rest of the world, it has also been suffering from rising temperatures year after year. Not to mention natural phenomena such as « El Niño or la Niña «. This year we are experiencing one of these phenomena « El Niño » which, with the warming of the waters of the Pacific Ocean, significantly alters rainfall in Brazil, leaving the climate much warmer for long periods. The spring that is ending here in Brazil has seen records of much higher temperatures than in recent years, several cities have broken records for high temperatures, exceeding 40°. In many of them.

Air conditioning and fan industries and retailers celebrate the large sales achieved during this spring period(2023), in many cases higher than last year's summer(2022). On the other hand, there is enormous pressure for more products, as summer is not yet here. Inventories are well below expectations. Therefore, there is concern about whether it will be possible to meet the high demand and also about prices, as many of…