Bangladesh FMCG: Growth Opportunities Ahead

Global market size of FMCG is expected to reach $1.54 trillion by 2025. Whereas Bangladesh Consumption expenditure clocked at 97% of national income with domestic annual consumption standing at over $130 billion, Rise and sustenance of FMCG industry at Bangladesh few key drivers. Thus, Bangladesh represents a goldmine at FMCG industry. An island of stability during times of economic uncertainty.Several catalysts, with generic competitive advantages, are responsible for this fortune which can be categorized as following:

Rapid Rural to Urban Immigration Drives Demand As job opportunities are typically concentrated, consequently spending on FMCG products originate from urban centers with 35.70%
According to the Boston Consulting Group, strong economic growth of Bangladesh 34 million people belonging to MAC By the year 2025, As the process unfurls, FMCG industry should be able to capitalize the opportunity.
EPZ created many jobs for women, which helps in poverty reduction the first categories of products to increasing demand of FMCG products.
Due to climate, geographic positioning, Bangladesh represents a gold mine of raw materials & cheap labor for companies in the FMCG industry.
Bangladeshi consumers are optimistic variety. More than 60% believe incomes will increase every year.79% believe living conditions have improved. Consumers prefer products…