Automotive’s Digital Inflection Point
Regulatory pressure, EV complexity, and AI-driven analytics are accelerating automotive digitalisation, delivering measurable efficiency gains, early supply-chain risk signals, and competitive differentiation—while poorly targeted digital investments continue to erode ROI.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
For 27 years, I have been a core part of the Tata legacy, evolving from a specialist in Chassis Design and Vehicle Dynamics & vehicle integration. Leading to the position of a Chief Engineer & handling various domestic & international car programs. This journey allowed me to work across every business vertical, using design as a backbone for innovation. Added an academic edge in Business Strategy Management from IIM Calcutta, which changed the thought process.
My foundational expertise spans diesel engine research, manufacturing, and the early development of CAD-CAM-CAE systems. Today, I integrate nearly three decades of industry knowledge with cutting-edge AI-driven solutions, including Design Automation and Digital Twins, to drive organizational transformation in the era of "Modern Bharat."
Q2. What market or regulatory shift is most accelerating digitalisation in automotive today—and why is its impact stronger now than two years ago?
The Indian automotive industry contributes around 7.1% to the national GDP and approximately 49% to the manufacturing GDP. This market, driven by global competition and rapid technological advancement, aims to reach $1 Trillion in business over…
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