6 'Tips' To Enter The FMCG Market
Success in FMCG begins and ends with the consumer. Listen deeply, master your numbers, keep learning beyond your role, and lead with humility—because respect and curiosity build lasting impact.
So here it goes, hope it helps you. The“tips"- which I am reproducing below, with a few tweaks to make it a little more generic for the larger audience.
- The consumer -It starts with her. Respect that. This is true in every industry, most tellingly so, in FMCG.
Whether in Sales or in marketing, keep your ears on the ground to always try and understand how she is reacting to the product propositions which you are putting out there. Even the smallest of changes in her behavior patterns needs to be paid heed to.
The end consumer is the final decision maker-so do respect that, always.
- Listen -For the first few months on the job, just listen. And I cannot underline this enough. Listen to your brand team members, listen to your colleagues from other brand teams. If from sales (or in marketing ) , listen to your sales manager, listen to your wholesalers, the retailers, the team that you shall manage, your merchandisers, everyone. As a sales team member, when you are in a sales or brand cascade, reach out to the HO team members and ask the dumbest of questions, and listen. Listen to…
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