1.7 Tesla ➜ Road to India - Top Priorities
Tesla’s entry into India offers growth potential, but success depends on pricing, infrastructure, localization, partnerships, and charging networks, while driving EV adoption and boosting the local automotive ecosystem.
India is a lucrative market, which is a big opportunity for Tesla and in coming years India can represent 10% of overall demand for Tesla, and the ongoing US- China trade spat, and China’s questionable intellectual property regime increases India’s relative attractiveness for Tesla.
Due to the global pandemic most companies are re-looking at their operations, defining priority areas and accelerating the organizational changes towards focusing on core priorities and getting rid of distractions. Tesla on the other hand is entering the Indian Market after making so many speculations all these years, Tesla's stock prices are also very high. It helps to keep the investor sentiments high and hence entering in India fits very well now.
Here are someKey Points and Top Priorities for Tesla in India -according to me to succeed -
- Environment impact is not very important factor in car buying decision, but Tesla being a Tech Savvy brand will attract the premium car enthusiasts and young generation entrepreneurs. Hence Tesla must bring the latest models and technologies to India. Reducing the current features or attempting to lower the costs by bringing older platforms should be avoided and must start therefore with their latest Model Y…
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